Real founders. Real stories. Real impact.

Meet the foundersshaping thebusiness of yoga.

Behind every yoga business is a founder with a vision. Explore their journeys, lessons, and strategies to build, grow, and make an impact.

Shawna Krueger, yoga founder featured by Yoga Founders Magazine
Simon Borg-Olivier, yoga founder featured by Yoga Founders Magazine
Kimi Hajian, yoga founder featured by Yoga Founders Magazine
Eddie Arpin, yoga technology founder featured by Yoga Founders Magazine
Sage Rountree, yoga teacher and founder featured by Yoga Founders Magazine

86+Founder stories

WorldwideFounders across borders

Business insightsLessons that drive growth

Built forYoga entrepreneurs

Portrait of Adell Bridges, Yoga Teacher behind Move with AdellRetreat Host

When the Numbers Fell, Adell Bridges Found a Richer Definition of Success

Adell Bridges watched the Instagram following that once fueled her yoga business begin to shrink. As growth slowed, her happiness and trust in herself rose. Her journey from online yoga visibility to teaching handstands and functional neurology offers a candid look at building a movement business around curiosity, freedom, and a definition of success she can live with...

Portrait of Courtney Delvecchio, Studio Owners behind SweatfluenceStudio Owner

At 22, Courtney Bet on Herself. Now She’s Franchising Her Vision

It’s hard for me to answer who I am outside of yoga, because yoga has been woven into my life for as long as I can remember. Outside of the business, I’m a mom to a toddler boy, which is by far my greatest joy, a wife, and a mom to two golden retrievers. My husband is Italian, so Italy is a big part of our lives, and we live in an old...

Portrait of Juri Ko, Studio Owners behind IGNITE YOGA and VSSL UNIONStudio Owner

How Movement Shaped Juri Ko’s Mission and Community

Movement helped Juri Ko navigate grief, personal transitions, and the process of reconnecting with herself. After discovering a deeper side of yoga in Hawaiʻi, she completed her teacher training and began building communities around movement...

Portrait of Amy Landry, Teacher Training behind The Ocean of YogaTeacher Training

How Amy Landry Turned Life’s Transitions Into The Ocean of Yoga

From a lifelong spiritual yearning and a career in professional dance, Amy Landry found her path through yoga, Ayurveda, and India’s classical traditions. Injury and an accident ended her dance career, but unexpected teaching opportunities opened a new direction. Over two decades, her work evolved through classes, retreats, workshops, mentoring, and a 300-hour teacher training for teachers seeking greater...

Portrait of Cassie Chechile, Studio Owners behind The Self StudioStudio Owner

How Cassie Chechile Built a Studio Before Opening One

I’m Cassie Chechile, a wellness entrepreneur, community-builder, and former communications professional based in New Rochelle, NY. Before stepping into the yoga world, I spent nearly a decade in public relations and marketing, helping global organizations shape strategy and storytelling. I’ve also supported my husband in building a successful home-renovation business, which gave me a strong foundation in operations, client service, and small-business leadership...

Portrait of Sigmar Berg, Founder behind lovetuner.comYoga Tech

Inside Sigmar Berg’s Vision: Harnessing the 528 Hz Frequency to Inspire Global Healing

I am an entrepreneur, artist, photographer, and fashion designer who has always sought to bring wellness and balance into the world through art, design, and conscious living. My curiosity led me to study and explore every corner of human expression—from creativity to spirituality—and this lifelong search eventually gave birth to my most meaningful creation: the Lovetuner. After years of learning and gathering wisdom from people across the world, I became deeply committed to introducing the Lovetuner as a bridge between healing and modern life. We are living in a time of deep division and instability, but also one of great potential for transformation. My mission is to bring tangible healing through love and sound—to help people reconnect with themselves and with one another...

Portrait of Shawna Krueger, Author / Creator behind Leadership and YogaCommunity Builder

How Shawna Krueger Blends Yoga & Leadership to Shape a New Generation of Changemakers

I wanted to change the world when I graduated college. But I found myself sitting in a cubicle in a law firm doing work that made me question all of my dreams. I felt useless, and more than anything I felt sad. I used to sleep during all of my allowed breaks during the day, and I felt so low energy that I had to do jumping jacks in the bathroom to wake myself back up enough to be alert. I was no stranger to struggling with mental health, as I had for years, but not being connected to a feeling of purpose threw gasoline on the fire. One day, I stumbled on the yogis of instagram. I consumed their content with a crazed thirst. They made some part of my soul come alive like never before, and even though I did yoga growing up, I never realized how magical it could be until I saw it through their eyes...

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